WFA

Women in Food & Agriculture

Women in Food & Agriculture is a global summit launched to dedicate inclusion and diversity within the food and agriculture sector. Learn from the best speakers, connect with a like-minded and engaged community across the entire supply chain, build on your skills, and celebrate the achievements of those who are the backbone of the world’s food systems.

My role

Design research

Usability auditing

User testing

 

Prototyping

UI/UX design

Site build

Year – 2019

The final goal for the Women in Food & Agriculture project was to maximise ticket sales to this global event which was in it’s first year. To understand why the original design was failing, I decided to set up a series of Usability Tests. This involved creating a series of scenarios which instructed chosen users to perform various tasks on the website.

From this research an affinity test was performed, this enabled the team to understand the areas of the current site which required the most attention. This also saw the beginning of the prototype stage with the low fidelity wire-frames, these were made using Adobe XD. The user testing process was then repeated to ensure all user requirements were met and the high fidelity wire-frames were created.

Once these had been signed off by the project stake holder, the website build could take place. You can view the final website here 

 

Women in Food & Agriculture

Women in Food & Agriculture is a global summit launched to dedicate inclusion and diversity within the food and agriculture sector. Learn from the best speakers, connect with a like-minded and engaged community across the entire supply chain, build on your skills, and celebrate the achievements of those who are the backbone of the world’s food systems.

My role

Design research

Usability auditing

User testing

Prototyping

UI/UX design

Site build

Year – 2019

The final goal for the Women in Food & Agriculture project was to maximise ticket sales to this global event which was in it’s first year. To understand why the original design was failing, I decided to set up a series of Usability Tests. This involved creating a series of scenarios which instructed chosen users to perform various tasks on the website.

From this research an affinity test was performed, this enabled the team to understand the areas of the current site which required the most attention. This also saw the beginning of the prototype stage with the low fidelity wire-frames, these were made using Adobe XD. The user testing process was then repeated to ensure all user requirements were met and the high fidelity wire-frames were created.

Once these had been signed off by the project stake holder, the website build could take place. You can view the final website here 

Women in Food & Agriculture

Women in Food & Agriculture is a global summit launched to dedicate inclusion and diversity within the food and agriculture sector. Learn from the best speakers, connect with a like-minded and engaged community across the entire supply chain, build on your skills, and celebrate the achievements of those who are the backbone of the world’s food systems.

My role

Design research

Usability auditing

User testing

Prototyping

UI/UX design

Site build

Year – 2019

The final goal for the Women in Food & Agriculture project was to maximise ticket sales to this global event which was in it’s first year. To understand why the original design was failing, I decided to set up a series of Usability Tests. This involved creating a series of scenarios which instructed chosen users to perform various tasks on the website.

From this research an affinity test was performed, this enabled the team to understand the areas of the current site which required the most attention. This also saw the beginning of the prototype stage with the low fidelity wire-frames, these were made using Adobe XD. The user testing process was then repeated to ensure all user requirements were met and the high fidelity wire-frames were created.

Once these had been signed off by the project stake holder, the website build could take place. You can view the final website here