Insightful

Insightful Communications

Insightful Communications is a content marketing agency serving the agriculture sector and beyond. Part of the AgriBriefing brand, Insightful offers unrivalled reach across UK agriculture. Sister brands include Farmers Guardian, The LAMMA Show, The British Farming Awards and more.

My role

Logo design

Prototyping

UI design

Site build

Year – 2020

The Insightful brief involved a brand-new UI of the existing site which had become an out-dated design. The project stakeholder expressed a desire for a design which made the brand ‘stand out’ from its competitors. Having performed design research, I decided to approach the UI of this site slightly different and proposed a ‘stripped back’ design. This was to elevate the websites content and strong portfolio of work delivered to a wide variety of clients.

My role on this project involved creating a new logo and brand identity and a full site rebuild. The brand identity included a series of line drawings which were created in Adobe Illustrator. We decided to develop that idea further and the video editor on the team created an animation that now sits at the top of the home page.

The content on the Insightful Communications website is concise, straight to the point making it easy for the user to find what they are looking for, you can view the full site here

Insightful Communications

Insightful Communications is a content marketing agency serving the agriculture sector and beyond. Part of the AgriBriefing brand, Insightful offers unrivalled reach across UK agriculture. Sister brands include Farmers Guardian, The LAMMA Show, The British Farming Awards and more.

My role

Logo design

Prototyping

UI design

Site build

Year – 2020

The Insightful brief involved a brand-new UI of the existing site which had become an out-dated design. The project stakeholder expressed a desire for a design which made the brand ‘stand out’ from its competitors. Having performed design research, I decided to approach the UI of this site slightly different and proposed a ‘stripped back’ design. This was to elevate the websites content and strong portfolio of work delivered to a wide variety of clients.

My role on this project involved creating a new logo and brand identity and a full site rebuild. The brand identity included a series of line drawings which were created in Adobe Illustrator. We decided to develop that idea further and the video editor on the team created an animation that now sits at the top of the home page.

The content on the Insightful Communications website is concise, straight to the point making it easy for the user to find what they are looking for, you can view the full site here

Insightful Communications

Insightful Communications is a content marketing agency serving the agriculture sector and beyond. Part of the AgriBriefing brand, Insightful offers unrivalled reach across UK agriculture. Sister brands include Farmers Guardian, The LAMMA Show, The British Farming Awards and more.

My role

Logo design

Prototyping

UI design

Site build

Year – 2020

The Insightful brief involved a brand-new UI of the existing site which had become an out-dated design. The project stakeholder expressed a desire for a design which made the brand ‘stand out’ from its competitors. Having performed design research, I decided to approach the UI of this site slightly different and proposed a ‘stripped back’ design. This was to elevate the websites content and strong portfolio of work delivered to a wide variety of clients.

My role on this project involved creating a new logo and brand identity and a full site rebuild. The brand identity included a series of line drawings which were created in Adobe Illustrator. We decided to develop that idea further and the video editor on the team created an animation that now sits at the top of the home page.

The content on the Insightful Communications website is concise, straight to the point making it easy for the user to find what they are looking for, you can view the full site here